The Power And Potential of The Company You Teach

What A Great Bunch Of Students, Readers and Listeners

Are Now Showing Up

The title of this piece is a play on the subtitle of my book, Friends, “The Power And Potential of The Company You Keep.”  I like the rhythm of that phrase and have mentioned before that I eventually would like to revise that book to focus it on social media, where a lot of people seem confused about what it means to be someone’s friend. But here and now, I apply it to those people who have contacted me since my emergence back into the world after twelve years of incarceration. Those people, and you may well be one of them, who have been positively affected by my books, tapes, seminars, etc. And those adventurous souls who have joined The Moneylove Club or signed up for coaching sessions. I’m really immensely impressed.

No, I’m Not Talking About Being Impressed With Myself

Well, I am of course impressed with myself–anyone who puts themselves out there in the public eye had better be a bit impressed with their own knowledge, skills, and talents–or they have no business going public. But what I’m talking about here is how impressed I am with the quality, intention, and caliber of the people I’m attracting. Impressed with a capital I. Now, I’m fortunate in being able to start out slowly, and haven’t begun to create the major exposure for my ideas that will start happening later this year. It’s a luxury, because it gives me the opportunity to pay personal attention to emails I get, and responses from subscribers and coaching clients.

And I really don’t know if it’s this new information abundant world we live in, or that I’ve somehow raised the standards of the people interested in working with me, but these are not neophytes in the world of personal development or accomplishment. For the most part, they are people who are already more successful than most, living a life and lifestyle they enjoy–but always looking to expand this and explore new horizons and new perspectives and new behaviors.

Choosing Your Audience

Few of us are blessed enough to be able to pick and choose the people we reach with whatever message or information or service or product we are offering. And I honestly feel that if I were able to list the criteria of those kinds of people I most want to reach and teach, those criteria would exactly match the people showing up right now. The entrepreneurs, musicians, therapists, coaches, authors, bodyworkers, dancers, photographers, consultants in every field from physical fitness to education to sexuality–what an amazing and talent array of folks, and what interesting issues they present to me for new ideas, strategies, and suggestions.

And I just had the thought that the people showing up today to partake of the Moneylove material and new prosperity ideas have one quality in common with most of the relationship partners and dear friends who have come into my life in the past. They almost all possess certain skills or knowledge that I don’t. Whether it’s being a whirling dervish, playing classical cello concerts, being a successful blogger or online entrepreneur, they all have stuff they could teach me in addition to learning what I have to offer. That has always seemed to me to be the healthiest kind of cooperative connection.

I’m dwelling on this not just to acknowledge all of my people (or should I say “peeps?” No, I think not.). But to suggest that this be a new aspiration for all of us–to attract a select group who will love what we do, and use it for their highest good and that of others. I’m wary of using the term “friends” too loosely, but I do feel a strong kinship with many of these new respondents and correspondents. So here’s a closing question for you to consider:

“If I could pick and choose my audience, my customer base, my clients–what are the top three things I would like them each to be?”

Jerry